Confession: I have fallen in love with Pinterest. Serious love.
Pinterest is a virtual pinboard where you can tag and share almost any image you come across on the web. It’s driving crazy traffic to retail sites and some are calling it the next social commerce game changer. Marketers and business owners are quickly developing ideas on how to use Pinterest to drive traffic to their own sites.
Some big brands like Whole Foods, Lowe’s and Southwest are have already set the bar high. These brands get it. They get that it’s a space to connect with their most engaged consumers and not just another platform to push every pretty picture of their products in front of anyone who’s looking.
Smaller organizations, even those that aren’t retail-based, have the opportunity to find their own success with Pinterest. One way is by giving fans a look inside their culture by creating group boards, shared by people within the company. Showing your brand’s personality on your boards lets fans connect with your brand creatively and share that experience with others.
There’s also opportunity for people to collaborate on Pinterest group boards outside of business. Planning a bachelorette party with the girls? Have a big family trip in the works? Get a board started and get to pinning.
Whether it’s for business or just for fun, here’s how to create a group board on Pinterest:
1. When viewing your boards, click “Edit”
2. Select the “Me + Contributors” option. Start typing the name of the person you’d like to add to your group. (Note: You have to be following the person you want to add as a collaborator.)
3. Congrats! You’ve just added a team member. Now when your team member wants to add a pin to your new group pinboard, your board will show up in the list along with the boards they’ve already created.
A little group icon appears next to the group name to let you know that’s the group board and not yours. The icon looks like this:
How would you use a group board to collaborate with a team? Are you already using one? Have you found value in the group option?
Learn how to make a secret Pinterest board here.